![]() ![]() I joked with Drew Millard (editor at Vice, and, more importantly, sometime guest on POW Radio) that the crowd was above my tax bracket.The cost-benefit analysis of hosting a gaggle of ne’er-do-anythings for a half-hour Future set almost certainly skews that calculus toward “cost.” Provided for guests were free parking, shuttles to an undoubtedly expensive hillside venue, unlimited drinks with Bacardi’s own product (Paul claimed to have imbibed six of Future’s “signature drink” the “DS2,” making Paul something like “DS12” if my math serves me.), a besuited security staff, warm-up DJs, a group of abstract dancers, and, most importantly, the appearance fees for DJ Esco and Future. The soft power coercion used on capital-i Influencers to have them Instagram, Snapchat, and Tweet about Bacardi surely can’t be worth the untold thousands of dollar spent on the event, though. Haley and I were discussing the questionable economic value of events like the lyrically titled “BACARDÍ’s Untameable Artist Series, produced by Noisey.” Bacardi’s goal is to create social caché by associating the brand with a hip, attractive, and young(-ish) crowd. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |